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KLPD x CelcomDigi – Generasi 5G Flash Mob at Bukit Bintang

100 musicians, 20 dancers and four marching groups converging on Bukit Bintang for the launch of CelcomDigi's Generasi 5G campaign.

KLPD x CelcomDigi – Generasi 5G Flash Mob at Bukit Bintang

On 21 June 2025, Kuala Lumpur Pipes & Drums had the honour of performing in and managing one of the most exciting events we've ever been part of — the launch of CelcomDigi's Generasi 5G campaign at Bukit Bintang.

This wasn't just a performance. It was a massive gathering of musicians, dancers and creative energy that turned the heart of Kuala Lumpur into a live stage.

  • 100 musicians

    Brought together and coordinated by KLPD.

  • 20 dancers

    From the EMAS Cheerleading Team.

  • 4 mini-groups

    Marching in from across Bukit Bintang.

The event vision

When CelcomDigi's organisers contacted us, their goal was ambitious: 100 musicians and 20 dancers coming together for a one-of-a-kind flash mob. We weren't only asked to perform — we were trusted to gather and coordinate the musicians for this large-scale production.

The line-up

  • Kuala Lumpur Pipes & Drums
  • HyperBrass
  • Batteryheadz
  • St John's Alumni Pipe Band Malaysia
  • Brass players from UPSI, UiTM, UM and ASWARA
  • A few outstanding freelance musicians
  • Dancers from the EMAS Cheerleading Team

Training & preparation

To pull this off, we ran a series of night training sessions in the lead-up to the event. Rehearsals focused on both the music and the movement — essential for the impact of a synchronised flash mob.

The flash mob

On the day, all 100 musicians were split into four mini-groups stationed at different points around Bukit Bintang. At the signal, each group marched towards the central performance area in front of Bangunan Yayasan Selangor.

As the groups converged, the crowd's excitement built — and that's when the music truly began.

Songs performed

  • Rocky Theme Song
  • We Will Rock You
  • We Are The Champions
  • The Final Countdown
  • Scotland the Brave
  • When The Saints Go Marching In

Videos & highlights

The mini-groups marching to the performance area, the dancers, and the final moments.

More on our YouTube channel
Official reel

The grand finale

After the last note faded, we joined the crowd in counting down to 8:00 PM. As the clock struck, the giant screen near McDonald's lit up with CelcomDigi's Generasi 5G launch commercial — a spectacular moment that capped off an unforgettable evening.

Our gratitude

We are truly honoured to have worked alongside CelcomDigi on this launch — not just as performers, but as the team entrusted to gather, coordinate and unite more than 120 musicians and dancers.

A heartfelt thank you to FP Avante for inviting us to be part of this journey. Your trust and collaboration made it possible for us to bring the streets of Bukit Bintang alive with music, energy and the Generasi 5G spirit.

This night will be remembered as one of our proudest moments — proof that when passion meets teamwork, we can create something truly extraordinary.

Planning a launch or activation?

From a single piper to a 100-musician flash mob — we can build it with you.

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